In the past couple of years there have been several products Introduced to serve the needs of rural consumers in India. These products through technology and design innovations, aim to create positive social impact than the conventional products that serve the same customer needs. However, large scale commercial sale of these products have been quite a challenge.

The biggest stumbling block has been the lack of a standardized means to identify which technology or product works and which doesn’t. This in turn lead to:

• customers deferring purchases or making small investments
• limiting product owners from scaling up
• increase of pressure on entities working with rural communities to identify good products

This portal is the first step in breaking this technology or product risk. It provides the scope for (a) manufacturers to provide details about their products and reach out to a wider audience. (b) Collect feedback on product performance directly from the user which, if positive, would give confidence to entities working in rural areas to trust the product better and if negative provide useful suggestions to manufacturers for improving their product to better serve rural customer needs.

We, thus, believe this portal lays the ground work for catapulting products that serve rural customers to scale up and address larger markets.