GoScale is a web-based market place that aims to help developers of new technology products for rural consumers to scale-up and address larger markets. Go scale also enables entities with an establsihed rural network to identify relevant and well performing products for their service areas.

It is a unique platform that brings together user feedback and expert reviews, thereby providing product owners relevant suggestions for improvement and distributors a complete comprehensive coverage of product performance.

• Showcase products to larger audience

• Comprehensive research on product performance

• Access to good quality and locally relevant products

• Established products scale up and address larger markets

 

GoScale undertakes a three pronged evaluation to determine actual performance of a product on the field and to gain insights for product improvements.

• Customer Ratings – GoScale contacts the customer database uploaded by Product companies over the telephone using a unique automated technology and administers a crisp standard questionnaire in the local language. The responses are collated, analysed and uploaded. GoScale works around a very meticulously tested process involving stringent guidelines and checks. The entire data collation process is automated with minimal supervisory human intervention.

• Expert Reviews – A dedicated research team, comprising of anthropologists and psychologists using a unique participatory dialogic approach, reviews product performance at an actual user site over a 4-6 week period. Through this research methodology the expert team deeply engages with a single user to identify both stated and unstated expectations from the product.

• Technical Reviews – Technologists, who are subject matter experts, personally use the product and review its performance from a technical perspective.

 

GoScale uses this three pronged approach to provide a wholistic view of a product and its performance. The customer ratings provide a view on what is the experience of existing users. The expert reviews help answer why customers have rated certain aspects lower than other and the technical review suggests how this can be improved.

Further, if a product owner wants to take this research deeper or initiate a completely new research then GoScale can assist with high quality customized research services with expertise in research technologies, rural area capabilities and subject matter knowledge.

 

The Questionnaire gathers responses on the below areas:

1. Overall Experience with the product
2. Ratings of the product on below parameters: 
1. Ease and cost of use
2. Ease and cost  of maintenance
3. Functionality
4. Customer support
5. Value for money
3. Interest levels to refer a friend
4. Best liked features of the product
5. Areas of improvement / feedback to manufacturer
6. Testimonial

 

1. Very credible platform since the processes are all automated
2. All round product research involving multiple facets – technical strength, functionality, user experience and direct customer observation
3. Customer feedback as audio clippings
4. Multilingual voice based methodology that enables a high reach and penetration in the deepest rural areas
5. Research and technical experts drawn from the best resource pools
6. Expertise to conduct customized research